Marketing & Proposition Development Internship with a Well-Tech Innovator

Position Code: 86BYA4B0BA

Organisation Description:

We are innovators in the ‘well-tech’ industry. Now more than ever, organisations are faced with a profound choice – invest in enabling wellbeing directly into work or lose competitiveness. We base our services on our research that a resilient organisation successfully absorbs change whilst maintaining its’ core values and integrity. We help clients build their own internal resilience capability to enhance the organisation’s capacity for change, ensuring their people operate in an optimum way, driving both performance and well-being together.

Our leading technology platform is the window into organisational resilience data. It equips leaders with the know-how to proactively manage their teams, reduce hot spots and optimally balance workload. Clients such as Google, HSBC, Suzano, NHS, and Central and Local Government experienced transformation. We take a pragmatic approach whilst maintaining rigour in our methodology. Of crucial importance is the understanding that different employee populations have different resilience needs. Understanding and acting on these differences in real-time is a game changer.

Our Values:

Enhance and Spread Resilience and Wellbeing in Every Interaction: Our core philosophy is to enhance resilience in all interactions, whether our website, our materials, our client work or our internal team discussions.
Be Human: Be compassionate. Be kind. Be real.
Reveal the Truth: Call it as it is, in a straightforward and compassionate way. Do not rescue, instead, build agency and insight. Our data capability is key to bringing this value alive.
Be Bold: Aim high. Unlock your own and others’ ambitions on behalf of the resilience of our clients, our client organisations and our network of practitioners and collaborators.
Be Curious and Impactful: Innovate and learn. Don’t expect to be ‘right’, but continue to imagine and discover what better looks like.

Our experience with Internships:

We take pride in our commitment to nurturing emerging talent through internship programs. Over the years, our internship initiatives have proven to be exceptionally successful in providing valuable learning experiences for students and recent graduates alike. We have successfully run over 10 internships, with many moving into full-time employment with us. We firmly believe in the importance of investing in the next generation of professionals and have seen remarkable outcomes from our internship programs.

Testimonials:

“We are highly customer-focused at Resilience Dynamic. Since I joined the business, I’ve revamped client service to make it more impactful and rewarding for both our clients and the company. This is a good place to work, with a great team.” Jess Taylor, Client Services Coordinator
“We are a small but mighty team, focused on our common goal of enabling resilience in others. While the work is fast-paced, there are plenty of opportunities for personal development and learning.” Calum Murray, Content Manager
“It’s exciting to be a part of a growing company, there are always opportunities to take ownership of your work and see its impact. We have a fantastic team and a culture that allows you to really bring yourself to work.” Katie Smith, Client Services Assistant

Role:

Marketing & Proposition Development Intern

Internship Description:

This job role is for a creative, talented, and business-savvy Digital Marketing or Product Management student.

This is an exceptional opportunity to develop a new proposition and marketing strategy for an existing solution, ‘Checkin Checkout’ (‘CICO’). This project role will be crucial in refining the marketing strategy and crafting compelling propositions to acquire new clients for the CICO solution.

The project is to review the solution in its current form, both digital and face-to-face, and create a new proposition to package up the solution for ease of access, marketing, and sales. The role will require that you understand the CICO solution of the business in a real way and communicate the benefits to Resilience Dynamic clients and followers.

Key Responsibilities:

Review Current Solution: Understand the CICO solution in its current form, as well as the associated content created for CICO, and identify the strengths and weaknesses that exist.
Market Analysis: Conduct targeted market research and analysis to identify key trends, competitor strategies, and opportunities for differentiation within the market segment targeted by CICO.
Value Proposition Development: Collaborate with the Resilience Dynamic team & Community of Practice to refine the overall value proposition for CICO, either enhancing the current version and/or creating a new digital service.
Marketing Strategy: Develop a proposition with market position, customer benefits, differentiators, and possible marketing materials designed to effectively communicate the unique benefits and features of the new/updated solution(s).
Content Creation: Generate engaging and persuasive content including service brochures and supporting webpages to support the communication of the new CICO proposition (if time allows)

Benefits:

Opportunity to make a significant impact within a dynamic and innovative company.
Exposure to game-changing technology and research-based solutions for resilience.
Work closely with experienced professionals in the industry.
Networking opportunities within the company and industry.

Internship Requirements:

You will be hands-on, flexible and diligent, with the self-motivation, initiative, and resilience to deliver outstanding contact management. You will need to be a fast learner and disciplined in terms of planning and executing your own tasks. As a temporary project role, you will be expected to work with the core team and contribute to the team’s cohesiveness and high-quality standards, supporting and sharing with other members across the team.

Strong B2B customer understanding and analytical skills.
Strong communication skills for interviewing, focus groups and stakeholder engagement.
Creative mindset with a keen eye for design and storytelling.
Strong analytical skills with the ability to interpret data and draw actionable insights.
Excellent written and verbal communication skills, with the ability to craft compelling messaging tailored to different audiences.
Fast learner, with confidence in decision-making.
A thorough and meticulous work ethic is essential.
Excellent organisational skills, with the ability to work independently and collaboratively in a fast-paced environment.

Nice to have:

Experience in B2B marketing.
Experience in social platforms Linkedin, WordPress, YouTube, and X (formerly Twitter).
Experience in digital marketing tools such as Canva and Hubspot (or other CRM systems).
Experience in understanding and mapping B2B customers and their requirements.

This temporary project role presents an exciting opportunity for a motivated individual to contribute to the growth and success of our check-in checkout solution. If you are passionate about customer proposition development and digital marketing and thrive in a fast-paced, collaborative environment, we encourage you to apply. Join us in shaping the future of resilience solutions!

Don’t exactly match these requirements? If you have the enthusiasm and want to learn – then speak to Pagoda about this position and we’ll see what is possible!