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Worth a staggering $1.2 billion, the Chinese pet-care market shouldn´t be underestimated.  SmellMe (闻闻窝), a Chinese startup saw the potential and created a social network solely for China´s pampered pets targeting some of the estimated 33 million households in the country holding a cat or dog.  With already 500.000 registered users SmellMe is more than just a gimmick and includes everything from setting up a profile for your pet to an overview of user-rated pet-care places like pet hotels and grooming salons. Even snapping pictures or short videos in order to hook your pet up with someone else’s is possible!

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However, this is nothiing new and there are already a couple of other social networks for your pets like “Klooff” (https://www.klooff.com/) with a user base of around 1.5 million in the US or “my social petwork” (https://mysocialpetwork.co.uk/) in the UK.

For some this may sound like a joke but this is already a reality and if you walk along the streets of any city in China, you will see a lot of pampered dogs or even cats. People take good care of their pets and treat them very well, therefore this app could be a new dimension for the pet market in China. We will see what the future brings and if the business model has a longer lasting prospect of success, but for now we can say that 500.00 registered users is quite impressive for a pampered pets social network which launched in 2014.

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The website can be found here: https://smellme.cn/

The website is currently in Chinese only so if you can´t read Chinese the page might not be for you! Still, it is definitely worth having quick look at and put your browser’s translator to the test!

 

Sources:

https://www.techinasia.com/china-social-network-for-pets-smellme/

https://www.cnet.com/news/klooff-like-instagram-for-your-pets/

https://www.wired.co.uk/news/archive/2013-04/12/my-social-petwork

 

Written by Kevin Dean Kowalczyk | Intern at InternChina