Western Sydney University & Curtin University – Research Programme 2021

Deadline Extended to 4th April!

We are delighted to support Research Group Projects for Western Sydney University and Curtin University students in 2021!

 In the post-pandemic world, our mission remains focussed on increasing cultural understanding, developing employability skills and helping our participants to gain valuable experiences in new and innovative ways.

This program complements students who are completing the Communication Research Project (3rd year) major assignment:

This project is funded by the Australian Government’s New Colombo Plan Mobility Program. To be eligible, students must:

  • Be an Australian citizen
  • Not receive more than one NCP grant for an online experience during their Australian course of study
  • Be enrolled in Communication Research Project 101930
  • Have registered with Western Sydney University here and complete the Conditions of Participation

COMPLETE ANALYSIS FOR A REAL COMPANY SCENARIO

GAIN INTERNATIONAL EXPERIENCE WITHOUT LEAVING YOUR HOME

DEVELOP RELEVANT SKILLS FOR YOUR EMPLOYABILITY

RESEARCH PROJECT

Various company stakeholders in China, Vietnam and Taiwan have established a selection of genuine scenarios that would benefit from your research and analysis. This includes representation from both the private and public sector and a range of organisations from start-ups to multinationals

These scenarios have been broken down into ‘Problems’ and ‘Opportunities’, the former is an existing challenge i.e. “Our phone case sales in Australia are poorly received in comparison to other markets.” The latter is something that has been identified as an area the company would benefit from your analysis and research i.e. “We are looking into expanding our destinations to launch our phone case product and want to identify which market presents the best opportunity for our brand and image.

Programme Elements include:

  • Dedicated Company Advisor
  • Access to Pagoda Projects app
  • Cultural Mentor Program
  • Optional Skills Courses
  • Optional Weekly Events

All students taking part in this project should submit expressions of interest via the online form below before 26th March. Submissions received following this date may not be considered. 

Now until 26th March 2021:

  • Establish the problem/opportunity you wish to address with your partner(s) and express interest via the form below.
  • Once finalised, we will introduce you for an introductory call with your allocated Company Advisor.
  • We will match you with your Cultural Mentor and introduce you before weekly discussions start on 12th April.
  • We will onboard you onto the Pagoda App prior to 12th April.
  • Provide your written Academic Proposal to your university and share this with your Company Advisor in your introductory call

Program begins 12th April and finishes 28th May (7 Weeks)

  • Conduct your research and analysis in line with your Academic Proposal.
  • Speak to your Company Advisor at least once per week
  • Discuss weekly, cultural themes with your assigned Cultural Mentor
  • Check in once per week with Pagoda Projects via the app to keep us updated on the above
  • Join our live, weekly events, tailored to advertising, PR, Journalism, Media Arts as well as general Int. Business and Int. Culture. We recommend you join as many as possible!
  • Provide your Company Advisor with your drafted findings for review
  • Submit your final scholarly report based to both your university and Company Advisor
  • Complete our final Competency data and Program Feedback
  • Program ends 30th May

All students taking part in this project should submit expressions of interest via the online form below before 26th March. Submissions received following this date may not be considered. 

  • Arrange yourselves into pairs or small groups (as per your university’s direction) and submit an expression of interest for your preferred ‘Problems’ and/or ‘Opportunities’ by priority via the form below.
  • Projects are dependent on availability and will be assigned on a ‘first come, first served’ basis.
  • It is expected that students taking part in this project will conduct themselves in a professional manner and take a proactive approach with their Company Advisors

 

All students must:

  • Speak to their Company Advisor once per week and provide sufficient updates on Research Project progress
  • Check in once per week from 12th April to 30th March (via the Pagoda Projects App)
  • Organise and conduct one weekly discussion of at least 15 minutes based on the assigned topic from 12th April to 28th May
  • Present their findings to their Company Advisor
  • Do their best to attend live events, and engage as much as possible
  • Review the available online courses and complete them if it is in their interest
  • Complete the Competency and Feedback forms provided by Pagoda Projects

Remember, you can book a call with Pagoda Staff at any time via the app if you are unsure of anything or need help. We are here to support you.

BROWSE & CHOOSE A PROJECT

GP009 - Strategic Marketing Consulting for Tech Manufacturer

COMPANY DESCRIPTION

The company designs and manufactures electronic products in Taiwan and China, avoiding unnecessary iterations by designing next to the factories, preventing problems using our experience to solve issues on the spot.

“We take responsibility for the complete project, from industrial design and firmware all the way to mass manufacturing and logistics. Companies rely on us to avoid being stuck in the middle of any number of suppliers all pointing fingers at one another if something goes wrong.

For quite a few years we cooperated with local factories to do majority of the electronic design, but even with tight on the ground management that approach had too many problems, so we now do all electronic hardware design and firmware development in-house.

To create a successful electronic device you need the expertise of a lot of different companies and experts. Our team has the full breadth of skills and experience, and our Taiwan head office is right in the middle of Asia’s silicon valley, where devices such as Pebble and Nest had to be completely redesigned to make them manufacturable.

While we work very closely with various vendors at the same time we also act as the IP Custodian for our clients, sharing info with suppliers only on a need to know basis.

We focus on embedded devices in mid-range production quantities, from 50 high-tech security systems for airports to 50,000 dive planners, as long as the value per order is at least US $ 100K.”

PROBLEM AND/OR OPPORTUNITY

How best to promote our Brand?

This project will be based on a review of our website and brochure/marketing materials and coming back with analysis and recommendations.

DATA

This project will include:

  • An analysis of the marketing channels and strategies used by competitors in the sector
  • An analysis on whether our value proposition is clearly communicated over to potential new clients
  • How to improve SEO and engagement
  • Compare strategies for blog content

GP029 - Digate, your e-commerce gatekeeper SAAS solution

COMPANY INTRODUCTION

This company helps launch foreign organisations into the Chinese market by assisting with social media marketing, IT solutions and e-commerce. This company has experienced rapid growth from a small start up to now employing 18 members of staff across both its Chengdu and Beijing Offices. With clients mainly based in Israel they are now looking to expand into the European and US markets helping firms in these locations crack the Chinese market.

This organisation works with a variety of different clients bringing a range of different sectors into the Chinese market including; Technology; Agriculture and Consumer Products.

Located in the software park area of Chengdu this company has a modern work space located in an up and coming part of the city. The young team and their aspirational goals make this a very exciting internship opportunity.

PROBLEM AND/OR OPPORTUNITY

We are working on a Software as a Service (SaaS) solution for international companies who wish to sell products to the Chinese consumer. We have built a dashboard with the aim of providing our customers’ brands a better understanding regarding how they perform in the online market based on investment, sales and clients data. We would like students to review the dashboards effectiveness from the perspective of a Chinese consumer based on known trends and existing studies to date.

DATA

The students would review the dashboard in its current format and provide feedback and recommendations based on it’s desired utility. It would also be recommended for students to conduct research about competitors offering similar SaaS solutions to provide evidence base suggestions on potential improvements in line with our strategies of growth as a business.

GP004 - Client Engagement via Social Media

COMPANY DESCRIPTION

This company is a leading provider of financial services in Asia, and its mission is to help make people’s lives better through good financial planning. Their core philosophy is to focus on each individual client to find the solution that best meets their objectives. They also assist with offshore company formation, corporate insurance, and risk management.

PROBLEM AND/OR OPPORTUNITY

This company is a leading provider of financial services in Asia, and its mission is to help make people’s lives better through good financial planning. Their core philosophy is to focus on each individual client to find the solution that best meets their objectives. They also assist with offshore company formation, corporate insurance, and risk management.

Prior to the COVID-19 pandemic, they were using networking events to gain most of their sales leads and were able to establish a good rapport with potential clients. For this project, the company would like to know to what extent is social media really the right platform for lead generation, and how else can they market financial planning?

DATA

Students should conduct a full or partial review of the company’s digital offering, this could include website and/or evaluations of company’s digital promotional materials specifically in relation to client lead generation.

GP007 - Financing the Circular Economy

COMPANY DESCRIPTION

The project is located within a specific department of the Shenzhen Technology University (SZTU).

PROBLEM AND/OR OPPORTUNITY

Professors Dr. Gordana Kierans and Dr. Qian Chen have initiated a research project called ‘Financing the Circular Economy’. The purpose behind this project is to learn, in conversation with decision-makers at banks and investment companies, if they have already financed a green, sustainable, and/or circular company. If yes, they want to know which criteria companies use during their decision-making process.

Half-structured interviews with experts from Zurich, Frankfurt, and other major cities have already started. Next, the professors plan to expand their outreach in order to include other areas of the world.

DATA

The student project would require researching contact persons at banks and investment companies responsible for sustainable investment into sustainable/circular companies. Each student will receive a specific region of the world to focus on.

GP008 - Ergonomic Product Market Research Project

COMPANY DESCRIPTION

Our company was established in 2013 and located in Shenzhen, China. We are a manufacturer of digital accessories and have integrated design, research and production. We are committed to the research and development of USB 3.0 products and charging products, including USB 3.0 hub, card reader, multi-port charger, multi-function adapter and super intelligent products.

We offer a strict quality and production management system to provide professional OEM and ODM services for well-known foreign brands.

With an excellent appearance and product design, our company has attracted many customers’ attention at domestic and international exhibitions.

PROBLEM AND/OR OPPORTUNITY

Currently, they have two types of ergonomic products: an ergonomic table and a laptop monitor desk stand. They are looking to launch these two products to the markets above. Their brand is aiming to convey an image of high quality and good design; thus, they’re positioning their price range slightly higher than the existing offerings in the market. Furthermore, they are exploring more ergonomic products to launch this year.

They would like to:

  1. Understand the potential market of ergonomic products in the target countries. Among all the products, what are the best potential products for them to develop in upcoming years?
  2. Who will be their target consumers to buy ergonomic products, and what are their profiles?
  3. What is the customer’s journey when buying ergonomic products, and what are the important factors that customers consider when purchasing?
  4. How to reach the consumers via online channels, and how to market their brand to consumers effectively with minimal marketing costs.

DATA

  • Review website effectiveness and accessibility
  • Product viability – Review our ergonomic table and laptop monitor desk stand to assess viability for Australian Market
  • Evaluations of associated advertising, promotional material, manuals & brochures

GP011 - Buyer Persona & Niche Sales

COMPANY DESCRIPTION

“A gifting service that makes every city just 3 hours away”

“After being in a long-distance relationship, we quickly found out how difficult it was to stay connected beyond our normal communication patterns. Conquering both the time zone differences and distance is no easy feat; sending a simple message with a cup of coffee could at times be a difficult task.”

So, in February 2016, we set out to fix this issue that couples in a long-distance relationship face every day by launching the first cross-regional gifting service, which delivered Starbucks coffee to loved ones in San Francisco and Taiwan. Started by a group of talented young entrepreneurs, we set out to turn the tide for people in long-distance relationships which also include families, students studying abroad, people working abroad and of course, international business partners. We were (and still are) insistent on providing tangible gifts, that are personalized, regionalized, and most importantly, delivered in 3-hours.

In 2017, we officially launched Giftpack, a platform that makes every city just 3 hours away. In just a few clicks on our App or Website, you can order a gift that is carefully curated by some of the best product and service providers in the respective region of your loved one; and your gift will be delivered in 3 hours by one of our well-trained packers. From now on, your heart can easily fly across any region no matter how far it is.

PROBLEM AND/OR OPPORTUNITY

We have a corporate gifting platform powered by AI with several initial tractions and we want to better understand our buyer persona in the US and Taiwan. For example, the Real estate brokers in Los Angeles and try to figure out why they need the strong gifting service and what would be the best way to get their feedback and sales. Our product is ready to sell but we are lacking ideas and strategies on how to make the niche sales happen.

In terms of the data we have to hand and need help analysing: We are monitoring the conversion of our sign-ups and the orders as the top KPI. We can provide feedback, tracking, reviews from our current clients in the US. But a tiny part of them are in Taiwan, and let’s why we need help on verifying which way is the best localization of bringing Taiwanese clients on board with their gifting needs.

We also conduct and record a lot of user interviews to make sure we service special needs.

DATA

We would like students to review the product and associated marketing materials.

GP012 - Marketing Strategy & Students' engagement

COMPANY DESCRIPTION

This start-up is China’s first Consultancy Company to take into consideration the influence that Environmental Psychology (EP) has on language learning and personal development. Through event planning and management, they design learning environments to help individuals maximize their learning outcomes. The start-up environment is a very fast-paced environment and participants should be prepared for a more flexible internship experience.

As they are promoting a rather abstract concept, this company organises lots of events to: 1) promote the company and its field of activity 2) make more people experience for themselves the differences between a learning environment tailored with EP knowledge compared to a traditional one 3) promote the idea that learning happens everywhere, in multiple forms.

PROBLEM AND/OR OPPORTUNITY

The company has developed a Dissertation Research Internship program that allows final year students to turn their dissertation write-up into a professional internship experience. In other words, as long as students’ dissertations topics are related to the areas of research of our company, the students will go about their research as they would do in order to be able to graduate, but they would also get an Internship Certificate and a Professional Recommendation Letter for work that would otherwise probably end up on a library shelf. There are many benefits to this program, so the company is interested to find the most effective marketing strategy to engage more students in this program, but also close long term partnerships with universities.

DATA

The students will be able to interview the founder of the company to find out more about their marketing strategy to date. Students will be able to compare data and find effective solutions for the company to promote this project more efficiently. They will have access to the website and social media data to analyse the current strategy.

GP017 - Media & Events Company Competitor Analysis

COMPANY DESCRIPTION

This is a Chinese owned, professional publishing and events company with a focus on print consumables (ink, toner etc) and 3D printing. They launched successfully in 2007 and are now the leading media company within these industries, in the world.

Their core products are:

  • Several big trade shows
  • Monthly magazines in 5 different languages (English, Chinese, Spanish, Russian and Korean)
  • A weekly TV show
  • A news service on their website and social media

PROBLEM AND/OR OPPORTUNITY

The level of engagement in digital channels used by our organisation and its global imaging competitors has a significant impact upon the relevance and reputation of the brand

We would like an analysis undertaken of our competitors use of digital media. This would include websites, social media, video, newsletters that are used to connect and engage with their audiences. I would provide information on between 10 and 20 competitors and their associated  data. I would be expecting a thorough report of each competitor’s channels, analysing the aspects of those channels that engage the best with the audience. I would expect recommendations that my company should follow to increase our audience engagement with our brand.

DATA

Students will have access to our existing client data as well as competitor data which is sourced via our paid subscription to Alexa (https://www.alexa.com/)

Those working on the project can also poll some of those engaged with different audiences and see what is their preferred supplier(s) are of news, view and industry information

GP019 - Data Analysis & Engaging with Talent

COMPANY DESCRIPTION

The company provides comprehensive information and related services required by expatriates living and working in China. All-around services include but are not limited to Visa Application, Work Documentation, Information Consulting, Living, Transportation, Translation, and Emergency Support.

We provide reliable professional residential services and support to expatriates in China.
The website itself is an information and service platform created for expatriates in China. It is not only a window for foreigners to know and understand China, but also an online service platform. The website has a variety of information about local policies, business, lives; additionally, it offers information about online buying and selling second-hand goods, import goods and local goods.

The company is operated by a young and passionate team which is composed of experienced local and expatriate staff.

PROBLEM AND/OR OPPORTUNITY

We are a Chinese company based in China that provides human resource services to our Chinese clients who hire foreign English teachers. Our clients are mainly schools, kindergartens and training centers. There is a shortage of suitable foreign English teachers within China. With a view to source more English-speaking teachers for our clients, we need to understand how to identify and engage with talent already within China as well as attracting teachers who have English as a first language to come to China to work.

The goal for the research project is to identify the types of candidates in English-speaking countries who may be willing to travel to China to teach English, as well as the best mechanisms to attract them. Essentially, what are the reasons and motivations the people are willing or not willing to go to China to work and how can we as a business engage with them better?

DATA

The target interviewees age-range can be from recent graduates to anyone under the age of 50 (after 50 there are visa complications).

We hope that from the data analysis you conduct we will be able to establish:

  • What proportion of individuals from English-speaking countries who have a bachelor degree or higher are willing to go to China to teach English? Among those people, what’s the proportion of gender, age, previously visited China?

For those considering going to China to teach English

  • How to do they find offers to teach in China, website (names of the websites), agencies, friends or other ways?
  • Among those people who are willing to teach in China, what’s the proportion of the ones who have previous teaching experiences?
  • What are the most attractive locations (first-tier cities, second tier cities or small cities)?
  • What are their salary expectations (by range)?
  • What kind of schools are they willing to teach in (i.e. kindergartens, primary/secondary schools, training centers or others such as volunteerism)?
  • What are the reasons or the motivations to go to China to work? And the proportion of the different reasons (may be useful to identify existing ‘expat’ teachers if possible).
  • How long do they normally plan to work in China for (i.e. >one year, one year, 2 years, unsure)
  • What help or support do they need and expect to go to China to work?
  • Other questions that may support the result of reaching our marketing research goal.

For those who wouldn’t consider going to China to teach English 

  • What are their main concerns or difficulties?
  • What could be done to attract them/ change their minds?
  • Would they be interested in doing other types of jobs in China other than English teacher? If so what kind of jobs are they interested in?

How well-suited are our online and offline materials in terms of appealing to those considering travelling abroad to teach English? 

GP020 - Analysis of Australia Mining Chemicals Market

COMPANY DESCRIPTION

Our company is located in Guangzhou, the capital city of Guangdong Province, and forms part of China’s ambitious plans as being the transportation hub of the Greater Bay Area policy. Our company has recently expanded its business operations to source, procure and export mining chemicals for the Australian and African market.

PROBLEM AND/OR OPPORTUNITY

Our company is located in Guangzhou, the capital city of Guangdong Province, and forms part of China’s ambitious plans as being the transportation hub of the Greater Bay Area policy. Our company has recently expanded its business operations to source, procure and export mining chemicals for the Australian and African market.

Through collaborating with Australian university students, we hope to be able to analyse the Australian mining chemicals market and decision making process for product segments such as water treatment chemicals, dust control chemicals, flotation chemicals and extraction chemicals. Depending on research time available, we hope students will be able to focus primarily on the following:
– investigate market data on flotation chemicals (collectors, depressants, flocculants, frothers, dispersants) and extraction chemicals (Diluents, Extractants) for the Australian market;
– conduct research into the major purchasing decision criteria for flotation and extraction chemicals;
– scoping out opportunity of launching a b2b e-commerce marketplace where mining companies can safely procure chemicals from China for flotation and extraction chemicals.

We hope to ultimately use this data to launch a website or b2b online marketplace targeted specifically for the Australia market.

DATA

Data required to complete this research project will come from the following sources:
– Industry reports accessed via university scholarly articles and journal database, and other online sources
– Contacting major users of mining chemicals

Students may be provided introductions to relevant Australian and state government and industry association bodies as a way of enriching their industry contacts.

GP023 - Singapore E-Commerce Research Project

COMPANY DESCRIPTION

Our company was established in 2013 and located in Shenzhen, China. We are a manufacturer of digital accessories and have integrated design, research and production. We are committed to the research and development of USB 3.0 products and charging products, including USB 3.0 hub, card reader, multi-port charger, multi-function adapter and super intelligent products.

We offer a strict quality and production management system to provide professional OEM and ODM services for well-known foreign brands.

With an excellent appearance and product design, our company has attracted many customers’ attention at domestic and international exhibitions.

PROBLEM AND/OR OPPORTUNITY

We are launching ergonomic products in Singapore and choose to sell via online channels (Shopee, Lazada, Facebook, Instagram, Telegram, landing page). Our brand is aiming to convey the image of high quality with good design, thus we position our pricing slightly higher than existing offerings in the market.

We would like to:

1. Understand the potential market of ergonomic tables in Singapore including who are our competitors in Singapore and how their products image are perceived

2. Who will be our target consumers to buy ergonomic products, and what are their profiles

3. What is the customer’s journey when buying ergonomic products, what are the important factors that customers perceive

4. How to reach the consumers via online channels, and how to market our brand to consumers effectively with minimal marketing cost

DATA

  • Review effectiveness of prospective online channels
  • Review competitor online presence and e-commerce barriers to competition
  • Profile potential customers and research important factors to purchasing this type of product online
  • Marketing review of possible options and identify best routes to market in terms of effectiveness and cost/time efficiency

GP039 - Leveraging Audience Engagement

COMPANY DESCRIPTION

Exploring trailblazers, approaches, doers and all things related to Sustainability, Partnerships and Impact in Vietnam.

This platform is a gathering point for those looking to know and be inspired by sustainability, partnerships and impact. The focus is to lift up topics, people and issues in a positive and inspiring forum and highlight engagement, progress, and impact.

Contributors are from all sectors which highlight the breadth of people with diverse backgrounds working on sustainability – whether through CSR in a company to partnerships with an NPO to the individual making an impact in their community and more.

Making a difference takes various forms.

PROBLEM AND/OR OPPORTUNITY

Since our launch, there has been good engagement with the platform and development of methods to reach our audience (e.g. videos/blogs etc.), but we are now looking at ways to take our marketing and website platforms to the next level and increase engagement. Our goal/objective is to find ways to still keep the ‘ blog’ feeling and still keep it accessible but now take it to the next level of engagement in terms of how to lift up the articles and LIVE chats. We’d like the team to review our website and social media platforms to see how well we match up to this goal/objective and what recommendations they may have.

DATA

Public-facing company materials such as SoMe channels (FB, IG, LinkedIn Youtube) and our website.

GP036 - Magazine campaign - English-language testing/exams

COMPANY DESCRIPTION

This organisation is a Tokyo based online digital magazine platform for English language teachers.

The companies aim is to make the magazine the place to go if your an English Language teacher, they aim to get the best information to readers in the form of articles, audio & video. They improve the lives of teachers by helping them access the best people possible from the field of language learning.

The magazine has ambitions to continue to grow and change, and endeavours to listen to and acknowledge its reader’s views. They plan to cover as much of the world of English teaching as possible and to feature what matters to their readers wherever they are.

Apply to the position, to be linked to the organisation’s website.

PROBLEM AND/OR OPPORTUNITY

This “Magazine for English Language Teachers” is looking for a team of business/journalism students to work on the development of its commercial and non commercial editorial and advertising

We would like a team to develop an editorial plan to encompass on the lifecycle of purchase of a given product or service from ‘informational intent’ to ‘commercial intent’, targeted  towards companies in English-language testing/exams.

Specifically, the project will involve leading prospects and contributors towards our Magazine and the journey to becoming advertisers and commercial partners.

DATA

We have started to commission articles in this area for the purpose of educating potential buyers as to the options available. To move to more commercial and paid editorial we will move from a theme: “testing” through to an angle “choosing the right testing for your company” To a case study/case studies. It is envisaged, that at the latter stages companies would be offered commercial editorial and advertising.

GP031 - Magazine campaign - In-service education for Language Teachers

COMPANY INTRODUCTION

This organisation is a Tokyo based online digital magazine platform for English language teachers.

The companies aim is to make the magazine the place to go if your an English Language teacher, they aim to get the best information to readers in the form of articles, audio & video. They improve the lives of teachers by helping them access the best people possible from the field of language learning.

The magazine has ambitions to continue to grow and change, and endeavours to listen to and acknowledge its reader’s views. They plan to cover as much of the world of English teaching as possible and to feature what matters to their readers wherever they are.

Apply to the position, to be linked to the organisation’s website.

PROBLEM AND/OR OPPORTUNITY

This “Magazine for English Language Teachers” is looking for a team of business/journalism students to work on the development of its commercial and non commercial editorial and advertising

We would like a team to develop an editorial plan to encompass on the lifecycle of purchase of a given product or service from ‘informational intent’ to ‘commercial intent’, targeted towards in-service education for English language teachers.

Specifically, the project will involve leading prospects and contributors towards our Magazine and the journey to becoming advertisers and commercial partners.

It is envisaged, that at the latter stages companies would be offered commercial editorial and advertising.

DATA

We’d like the team to work with a client to best develop an editorial promotion/marketing/advertising plan relating to in-service education for English language teachers. Also, as we’re looking into the university sector and putting forward features for MA TESOL courses we’d like students to work with their universities to come up with some research in this area.

GP030 - Building a Sport Community

COMPANY INTRODUCTION

This platform is an easy to use (web)application to make reservations at your favourite sports facilities and find opponents. For users, it provides a free and easy way to make bookings, invite friends or other opponents and make payments to allow you to play your favourite sports. In addition, by using the platform users will be eligible for promotions and giveaways. For facility owners, they provide an easy to use (semi-automated) reservation system, which will enable easier management of reservations and related finances. Furthermore, they will increase the visibility of your location on our platform and provide online marketing activities to be able to increase the client base. Further to our (web)application, their activities include: Sports events, organize tournaments (with and for our partners), promotional activities for brands/sponsors, competitions (leagues) and much more.

PROBLEM AND/OR OPPORTUNITY

The company is has 2 linked Sports App. The Manager app is a facility booking management platform. The user app (which is linked to the manger app) allows users to search and book sports facilities that the company has partnered with. In addition to the booking function, the app is a platform to build a sports community where users can also search events and teams to join, as well as set up their own team and events. Users will soon be able to chat to other users in app.

The company users social media and their website as the main way to acquire customers. Carry out a full analysis of the companies SoMe channels (FB, IG, Youtube) and the two websites as to how well these match the company ethos, objectives and encourage engagement and brand loyalty.

Please prepare a report on the current offering with strengths & weaknesses according to the above objectives, along with recommendations with reasoning.

DATA

Public facing company materials such as SoMe channels (FB, IG, Youtube) and our two websites.

GP005 - From Print to Digitisation

COMPANY DESCRIPTION 

This company needs someone to lead its digitising efforts. As print media is dying out, their magazine urgently needs to find ways to digitalise its content and create new digital platforms without disrupting their current operations and losing followers.

Students will have to research digital media on a domestic and global scale to propose which platforms (i.e. mini programmes, website, social media etc.) would help the magazine to succeed, as well as retain and expand their audience.

PROBLEM AND/OR OPPORTUNITY

This company needs someone to lead its digitising efforts. As print media is dying out, their magazine urgently needs to find ways to digitalise its content and create new digital platforms without disrupting their current operations and losing followers.

Students will have to research digital media on a domestic and global scale to propose which platforms (i.e. mini programmes, website, social media etc.) would help the magazine to succeed, as well as retain and expand their audience.

DATA

Students will be able to review the engagement data belonging to the company of its existing platforms and channels and conduct a comparative study of similar companies based on data parameters that we discuss. From this, we expect to have a review of our existing service and recommendations provided as part of this project.

GP038 - Promotional Package Research for Humane Animal Trap

COMPANY DESCRIPTION

This Australian owned company’s business is all about reducing costs, ensuring quality and thereby creating value together in partnership with their clients and top China OEM factories. This is a fast growing company and is quickly expanding within China and Internationally. They reduce costs through identifying the most efficient Chinese manufactures, connecting clients with them directly, utilizing local input-cost and pricing knowledge, optimizing logistics and grouping buying power from several clients with similar sourcing needs. It manages the entire China supply chain – factory sourcing, production planning, quality assurance and logistics, providing a single dependable point of contact across multiple time zones, for all technical and commercial issues.

PROBLEM AND/OR OPPORTUNITY

This project discusses an educational / business task for a group of students to assist in the development of an international business segment. Here, the tasks include
[1] Generate promotional material (literature and video) in support of a specific product
[2] Identify specific markets for that project
[3] Define & Execute the launch strategy

Applicants may request to adapt or complete workstreams from this project if allotted time doesn’t permit the project to be completed in its entirety. This company is working with a China-based factory to produce a humane animal trap / snare. It consists of a metal plate, and when the animal walks on the plate, a cable lashes around the legs entrapping the animal. Unlike conventional traps that hurt the animal during the trapping process. This one simply wraps the cable around the leg, and can be removed easily without harming the animal. This humane trap is primarily used to control invasive or dangerous animal populations.

The group will create and establish a realistic time-line based on SMART objectives (Specific, Measurable, Achievable, Relevant & Time-bound). Success of the project will be determined by the group’s ability to keep to this timeline and meet the objectives.

The team will research and define the product brochure based on the nature of the product and the target audience. It should be simple but effective and describe the operation of two types of traps, indicate their benefits and merits over traditional traps, and include necessary contact information.

The team of interns will provide recommendations for a short video, demonstrating the operation of the trap with a view for it to be professionally created, and must consider the operation of the trap and relevant contact information for the company. For both of the above promotional items, should the student have license to create materials as part of the project this would be most welcomed.

Once identifying key markets and having captured a snapshot of eligible leads, the group will be responsible for creating a promotion plan will include the creation of [1] You-Tube and [2] Facebook presence to promote their videos and documents as well as other Social Media, or online channels deemed relevant.

Finally, it would be desired to then launch the campaign effort, sending out materials and supporting media and verifying and validating the effectiveness and overall project success. This might be determined by overall reach, no. of views, subscriptions, enquiries, or other criteria which should be established during the planning phase but should pay attention to Facebook, and Youtube metrics.

DATA

The group will research and identify stores, companies, firms and businesses that would be interested in this type of product.

They would compile overall data (such as industry) names, location/address, and contact information of the people within those organizations who would be interested in viewing this product, and they would specify and rate the relative importance of the marketable candidates.

This research could be based on various criteria such as need for this type of product (i.e. wild animals pose a recurring threat), the prevalence of SM posts relating to animal welfare, laws within any specific country (i.e. relating to non-humane traps) or other criteria that you establish as relevant.

GP013 - Finding a Business Model to Help Charities to Reinvest their Funds Efficiently

COMPANY DESCRIPTION

This start-up is China’s first Consultancy Company to take into consideration the influence that Environmental Psychology (EP) has on language learning and personal development. Through event planning and management, they design learning environments to help individuals maximize their learning outcomes. The start-up environment is a very fast-paced environment and participants should be prepared for a more flexible internship experience.

As they are promoting a rather abstract concept, this company organises lots of events to: 1) promote the company and its field of activity 2) make more people experience for themselves the differences between a learning environment tailored with EP knowledge compared to a traditional one 3) promote the idea that learning happens everywhere, in multiple forms.

PROBLEM AND/OR OPPORTUNITY

While charities and NGOs only operate for the good of others, the way they use the money is not sustainable as they are by nature reliant on donors, who are often not easy to find. This means that projects can be insecure and frequently at risk of being stopped prematurely. Our company proposes to repurpose charity funds into an investment fund to assist NGOs in pivoting to a social enterprise business model thus becoming sustainable and financially viable while creating more value with less money. At the same time, all our profits go to supporting this platform as well. As this project is still under development, we are interested in exploring different business models in which this project could start to be implemented, but also make it financially sustainable.

DATA

Students may also interview this company’s founder to get more information on the project scope, how to progress the project and access the relevant data required to make an informed decision.

GP018 - Visual Communication and Review of Customer-Facing Materials

COMPANY DESCRIPTION

Setting cultural communication as the vision, international community as the target and professional teaching service as the mission this organisation focus on creating an immersing environment for expats to learn Chinese language whilst developing a better understanding of the people and place, where they live and work.

They advocate putting people first and customise personalised language courses for students. So far, it has provided language services to students from more than 20 countries. They are committed to providing students with interesting content and practical language courses.

Besides language courses and workshops, they also organise Cultural events to help Chinese learners understand how profound Chinese culture is. To date, they have held more than 30 events with up to 1000 attendees.

The event themes include Tea Ceremonies, Chinese Painting, Mahjong, Tie-dye, Shadow Puppets, Silver Handicrafts, Han Fu, Gu Qin, and events based on Traditional Festivals. The cultural events help expats feel more engaged in Chinese environment, which helps them understand more about the language nuances.

PROBLEM AND/OR OPPORTUNITY

We are a Chinese company based within China who have been offering online Chinese language courses since 2020, but to date we have received little engagement. We have a social media presence on Facebook, Instagram, Linkedin, and other platforms. We have a small amount of followers on Facebook, or others who have indicated that they want to learn Chinese with us, but are unwilling to consider paying for classes.

We have discussed the nature of online learning with our existing, in-person students, most of the whom say they prefer in-person classes where possible. However, there is better potential in offering online learning globally rather than a small proportion of non-Chinese hoping to take in-person classes in our city.

We would like to know how to appeal to an online audience, build trust and ultimately enrol them onto our online Chinese language classes. To do this, we need to identify which students are happy to consider online language learning,  what appeals to them and what discourages students from online language learning or from our organisation specifically.

So our problem now is how to appeal more audience online, make them trust us and have class with us, especially we want to have business to business cooperations with companies online. We hope to get exact solutions by the research report.

DATA

An overall business analysis consisting of some or all of the various possibilities

  • Website effectiveness and social media presence review
  • Review of our promotional materials

We would support efforts to capture this data as well as providing existing data on the above that we currently have available.

GP019 - Data Analysis & Engage with Talents

COMPANY DESCRIPTION

The company provides comprehensive information and related services required by expatriates living and working in China. All-around services include but are not limited to Visa Application, Work Documentation, Information Consulting, Living, Transportation, Translation, and Emergency Support.

We provide reliable professional residential services and support to expatriates in China.
The website itself is an information and service platform created for expatriates in China. It is not only a window for foreigners to know and understand China, but also an online service platform. The website has a variety of information about local policies, business, lives; additionally, it offers information about online buying and selling second-hand goods, import goods and local goods.

The company is operated by a young and passionate team which is composed of experienced local and expatriate staff.

PROBLEM AND/OR OPPORTUNITY

We are a Chinese company based in China that provides human resource services to our Chinese clients who hire foreign English teachers. Our clients are mainly schools, kindergartens and training centers. There is a shortage of suitable foreign English teachers within China. With a view to source more English-speaking teachers for our clients, we need to understand how to identify and engage with talent already within China as well as attracting teachers who have English as a first language to come to China to work.

The goal for the research project is to identify the types of candidates in English-speaking countries who may be willing to travel to China to teach English, as well as the best mechanisms to attract them. Essentially, what are the reasons and motivations the people are willing or not willing to go to China to work and how can we as a business engage with them better?

DATA

The target interviewees age-range can be from recent graduates to anyone under the age of 50 (after 50 there are visa complications).

We hope that from the data analysis you conduct we will be able to establish:

  • What proportion of individuals from English-speaking countries who have a bachelor degree or higher are willing to go to China to teach English? Among those people, what’s the proportion of gender, age, previously visited China?

For those considering going to China to teach English

  • How to do they find offers to teach in China, website (names of the websites), agencies, friends or other ways?
  • Among those people who are willing to teach in China, what’s the proportion of the ones who have previous teaching experiences?
  • What are the most attractive locations (first-tier cities, second tier cities or small cities)?
  • What are their salary expectations (by range)?
  • What kind of schools are they willing to teach in (i.e. kindergartens, primary/secondary schools, training centers or others such as volunteerism)?
  • What are the reasons or the motivations to go to China to work? And the proportion of the different reasons (may be useful to identify existing ‘expat’ teachers if possible).
  • How long do they normally plan to work in China for (i.e. >one year, one year, 2 years, unsure)
  • What help or support do they need and expect to go to China to work?
  • Other questions that may support the result of reaching our marketing research goal.

For those who wouldn’t consider going to China to teach English 

  • What are their main concerns or difficulties?
  • What could be done to attract them/ change their minds?
  • Would they be interested in doing other types of jobs in China other than English teacher? If so what kind of jobs are they interested in?

How well-suited are our online and offline materials in terms of appealing to those considering travelling abroad to teach English? 

GP034 - PR & Media Company Profiling a Scheduling App

COMPANY DESCRIPTION

This PR and Media company was founded in 2008 in Macau, and aims to culturally forge bridges between the people of the Greater Bay Area of China (GBA), progressive cities of high GDP around the Pearl River Delta, with a focus on the English speaking business community. The company also provides the only media that covers the 11 cities of the area, offering city specific information as well as raising integration awareness. In order to achieve those goals, the company has created several media platforms that complement each other.

“Our customers choose us for the international standards we are able to provide. They mostly include Local Governments, Foreign Consulates and Chambers, as well as enterprises specialised in urban development, MICE, hospitality and tourism.”

PROBLEM AND/OR OPPORTUNITY

This company is looking into developing a scheudling App with the primary function to schedule meetings with multiple parties involved. There are already some Apps in North America, Europe and Australasia which do this quite well, but in China it doesn’t exist and the Covid-19 epidemic has highlighted the difficulties of getting larger amounts of people across different businesses together at the same time.

Finding out the schedules of others is currently a non-transparent and difficult process, often by the time a mutually available slot is established, one party is no longer available by the time it has been confirmed by all attendees.  We would like to build an App which a brand, look and feel that appeals world wide, but especially to a China consumer.

We would like participants to conduct a project to establish a profile for the branding and image that resonates with the above and suggest the typical channels to attract the type of clientele who would find this type of service useful, suggesting a communications strategy along with the brand itself.

DATA

Competitor analysis of existing solutions could be a good way to get clarity on the how successful companies in this area communicate the service they offer in a limited way (i.e. only a logo for an app and one subheaders) and a competitive market.

We would also like participants to use their theory to help us better understand the  is the best communication strategy to reach the target clientelle, messages and communication.

You will have potential to survey our existing mailing list consisting of thousands of Chinese contacts and businesses provided it can supplement the project. There is a strong likelihood of implementing communications strategies and taking visual communication advice on board upon the creation of our associated marketing and outward facing materials.

GP033 - PR & Media Company Free Independent Traveller Analysis

COMPANY DESCRIPTION

This PR and Media company was founded in 2008 in Macau, and aims to culturally forge bridges between the people of the Greater Bay Area of China (GBA), progressive cities of high GDP around the Pearl River Delta, with a focus on the English speaking business community. The company also provides the only media that covers the 11 cities of the area, offering city specific information as well as raising integration awareness. In order to achieve those goals, the company has created several media platforms that complement each other.

“Our customers choose us for the international standards we are able to provide. They mostly include Local Governments, Foreign Consulates and Chambers, as well as enterprises specialised in urban development, MICE, hospitality and tourism.”

PROBLEM AND/OR OPPORTUNITY

Traditionally, Chinese travellers to Europe have done so in large groups and stuck to Chinese style hotels, restaurants, whilst travelling together. These are high wealth tourists who shop at designer brand stores and would typically book their trips via more traditional travel agencies. These travel agencies may have not had to work too hard in the past other than having a contact with an affiliate travel agency or intermediary in China, and the customers would come to them. However, this type of tourism from China is decreasing, as the clientele are aging and potentially a bit more afraid to travel.

However, there is a new, younger generation of independent travellers who are booking and arranging trips themselves. These travellers may have less disposable income and do not rely on the intermediary. They want to book their travel and accommodation online through apps like CTrip and source their own inspiration to design and plan their holidays around. These under 50 people are defined as FIT, or ‘free independent travellers’.

We would like our participants to do some research to establish what destinations are popular in Europe for these Chinese FITs, what type of activities do/should appeal and what type of media are they drawing from to make their decisions? Are there particular types of campaign that are proving to attract this particular type of traveller and how are they informing them of possibilities?

It may be easier to draw a baseline by investigating how EUR countries/companies do marketing for this type of American clientele, and contrasting with available China-market targeting efforts to see if the same rules can be applied, or if there is anything being done differently here.

DATA

There are various sources that can be looked into online, such as Tourism Boards, to establish the types of online strategy are being directed towards Chinese customers. Understand the EUR tourism boards and companies that are doing this well and attempt to profile Chinese FIT based on their efforts. Capture the kind of visual communication they do and which types of channels they link with in China. If needed, profile the American FIT equivalents as a baseline for comparison.

You will have potential to survey our existing mailing list consisting of thousands of Chinese contacts and businesses provided it answers the questions.

GP032 - Chinese Cultural Heritage Engagement

COMPANY DESCRIPTION

We are focused on introducing visitors to the rich culture and heritage of our area. It is primarily a farming area and we aim to improve understanding and introduce hands-on farming to our visitors of all ages. This includes rice growing, and growing as wide a range of vegetables and fruit that can grow readily in the fertile clays of Guangdong. We also aim to review handling pests and diseases but while not aiming for strict “organic” status to keep insecticides and fertilisers to a minimum by crop rotation and such measures. We have 2 hectares given over to about 20 vegetables at any one time. We also have a pond currently growing lotus which we want to develop ecologically to wider species diversity, possibly encouraging wetland species as well. Visitors come to stay with us for recreation and because of the region’s relevance to emigration of overseas Chinese, architecture and watchtower fortresses.

PROBLEM AND/OR OPPORTUNITY

How can the TK Community Project create a campaign to attract farming experts from outside China to contribute their advice and create an ongoing, self-sustaining community of knowledge sharing and best practice in relation to agriculture. We are looking to find ways to engage with knowledge-based communities, specifically in relation to getting support from those with experience in organic and traditional farming methods.

DATA

Our website can be reviewed and we can discuss a strategy to review and implement in order to raise awareness of our efforts and gain support from potentially interested individuals. This could be via an advertising campaign or referred to explicitly in our communication efforts, which are currently domestically (China) focussed.

GP024 - Helpdesk Ticket Analysis Project

COMPANY INTRODUCTION

  • The company is a French brand inspiring a change in the mobile accessories market. With our excellent design and materials production know-how, we produce innovative, exciting smart phone and tablet accessories for people who appreciate quality that doesn’t cost the earth. Every step of the design and manufacturing process is managed by us to ensure high, consistent standards. We work only with manufacturers and distributors who share our commitment to innovation, creativity and fun. And we’re with them for the long term, helping them to grow as we grow.

PROBLEM AND/OR OPPORTUNITY

This company offers phone cases proven to provide protection that surpasses military standards. They’re now everywhere extreme sports are practised. In the snow, the dirt tracks, on the sides of mountains and free-falling through 12,000 feet of empty space. Founded in France, it has now grown into a global company with a team of 250 spread across North America, Europe, and Asia. Their product range continues to grow and as it grows it gets better. More focused, more protective.

We would like to have a review conducted on our helpdesk tickets and customer service correspondence in order to gain some feedback and insight on whether operational improvements can be made and the customer experience improved.

DATA

The students will be given access to our support tickets and customer service replies.

GP028 - Do our materials appropriately communicate our service offering?

COMPANY INTRODUCTION

The company is a commercial brewing equipment designer, consultants, manufacturers and installers. Whether working with experienced brewers or new to the craft beer industry, the company makes it easy to bring the clients craft beer to life.

PROBLEM AND/OR OPPORTUNITY 

We provide a full commercial service offering to the brewing industry. This includes everything from equipment design, consultancy, manufacturing oversight, logistical planning and successful instalment. We are able to support all levels of clientele from experienced brewing professionals to start up enterprises and will work closely with our partners, providing a full after-sales service to ensure to ensure that whether experienced brewers or new to the craft beer industry, our cooperation is a success. We are based in China and the USA, but have a large presence in the Australian Market.

It is our level of service that differentiates us and we want to ensure that this is communicated appropriately across our branding and materials. We want to ensure that we are representing ourselves appropriately in the eyes of our potential clientele. We feel we would benefit from an overall review of how our service is reflected across our suite of public-facing materials, communicating the macro-extent to which we will be accountable to our customers, as well as drawing information from existing data we have captured with our Australian Marketing partners.

There are industry-specific, niche areas where we can also provide value such as the fermentation process, that we can also work in a consultancy capacity. Our challenge is to address all these possibilities in an engaging and succinct manner, appropriate to both laymen and experts alike. This forms the basis of our project.

DATA

We have existing, historic Google Analytics data from our online presence which details level of engagement across our outward facing materials. Students will work with our China team, as well as our US based Communications staff to ensure that our philosophies and service capabilities are reflected in everything we produce.

GP014 - Sustainable Development Goals Analysis

COMPANY DESCRIPTION

This start-up is China’s first Consultancy Company to take into consideration the influence that Environmental Psychology (EP) has on language learning and personal development. Through event planning and management, they design learning environments to help individuals maximize their learning outcomes. The start-up environment is a very fast-paced environment and participants should be prepared for a more flexible internship experience.

As they are promoting a rather abstract concept, this company organises lots of events to: 1) promote the company and its field of activity 2) make more people experience for themselves the differences between a learning environment tailored with EP knowledge compared to a traditional one 3) promote the idea that learning happens everywhere, in multiple forms.

PROBLEM AND/OR OPPORTUNITY

Based on the research that our company has performed in the past 3 years and the results we came up with, we have developed a decentralized “network of classrooms” school concept. What this school does is to identify what are the exact elements that define a good learning environment with the aim to recreate such environments beyond geographical and economical barriers, thus making education available to everyone, regardless of their cultural or financial background. We are interested in exploring how this development model contributes to the achievement of other SDGs beyond the ones related to Education. This requires students to get a thorough understanding of the model we have developed and analyze all its side benefits. It is expected that students deliver a report to emphasize this model’s exact impact for each SDG.

DATA

Those participating in the project will analyse the model and its benefits in relation to various aspects to assess its impact on sustainable development in addition to those within the sphere of education;

This could include:

  • Academic report written by the founder
  • Founder interviews on the topic
  • The feedback of our staff and our clients
  • Model impact analysis; observing knock-on effects

GP016 - Audience Profiling for App Users

COMPANY DESCRIPTION

This company is a young and fast-growing organisation, which was founded in 2014. It is located at Tianfu Software Park which is rumored to become the new Silicon Valley in Chengdu’s Hi-Tech Zone. The company has already developed several social apps which are available for iPhone and Android for people seeking friendship, dating, relationship and marriage around the world.

They are also working on some exciting projects that involve AI, machine learning and Blockchain technologies. Their products has been featured on all major media like Financial Times, CNN, The New York Times, Fox News, The Evening Standard and mentioned by Jimmy Kimmel on ABC.

This Chengdu based firm are the perfect startup team, in which most of the staff come from one of the best IT companies – Tencent in China. They were in charge of developing mobile products like WeChat, QQ browser and so on. Here, any creative ideas or dreams could come true.

They provide services ranging from the development of apps & websites, research and development of new products for others, computer programming, maintenance of computer software and so forth.

PROBLEM AND/OR OPPORTUNITY

We want to profile our target audience for our social networking app with a large amount of active users. We want to get to know our target users better and know more details about them and their everyday behaviour. We are interested to find out more about our users from the USA, Latin America (esp. Brazil) and the UK. Because we are from China and a mainly Chinese-run business, we want to better understand the ideas and culture of the people who use our platform.

This opportunity includes quality research, as well as conducting online surveys on own and external platforms or possible online interviews with selected people introduced to you. Research points can include, but are not limited to

  • Education
  • Job roles
  • Major location/ cities and what makes it special there
  • Interests/ hobbies
  • Media consumption
  • What a typical day looks like

DATA

Those participating in this project may utilise the existing client data from our 250,000 daily active users as well as polling them on a selection of criteria relevant to this project.

THE EVENTS

DURING THE PROGRAMME WE WILL BE HOSTING LOTS OF EVENTS TO IMPROVE YOUR SKILLS & GAIN EXPERIENCE

Throughout each programme we’ll arrange live workshops, sector-specific webinars, Q&As sessions with industry leaders, fireside chats, specific networking events, alumni reunions and social activities to ensure a well-rounded events package that covers a huge variety of topics.

All the events will be delivered virtually, meaning you can access from anywhere in the world.

Each event is no more than an hour long and typically takes place on weekdays only. The event schedule including content of sessions, speakers and topics to be discussed will be communicated via the app.

THE COURSES

What are the skills courses?

Pagoda Projects have developed a series of skills courses set to encourage the development of student and recent graduate’ current skillset with the fundamental elements needed to improve their ‘work readiness’ for a post-pandemic business world.

The skills series includes courses focusing on Intercultural Fluency, Employability, Digital Competency & Workplace Basics. We believe this framework provides the learner with the agility needed for a global and ever-changing workplace, preparing them with the knowledge to communicate effectively within an international work-group or team, tackle the job market with awareness, preparation and confidence and have a strong understanding of the importance of ‘digital’ once they enter the workplace.

As qualifications remain a vital measure of achievement, a certificate is provided following each completed course.

Why are they important?

Based on the Universities UK – Higher Education in England: Provision, Skills and Graduates Survey, ‘for both graduates of all levels and subject areas, skills and competencies came first (82.4% reported this to be a formal or important requirement), followed by relevant work experience (66.7%)’ when asked what mattered most when entering the labour market and attaining a job. Similarly, 87% of employers listed attitudes and aptitudes for work more important than relevant work experience, degree result and degree subject when hiring a graduate.

This coherence between student and employer views supports our framework in being able to provide learners with accessible skills courses that can be integrated into professional internships; this would allow them to achieve both the first and second most important values when attaining employment. For non-placement learners, these courses may be integrated into course projects or their own self-development actions, allowing the learner to practice their new skills in real-time.

COURSE DETAILS

EXPAND A COURSE FOR MORE INFORMATION

This course is designed to provide an understanding of the importance of adaptability when dealing with intercultural communication in both the workplace and society. There will be a focus on the foundations of intercultural understanding and developing the individual’s cultural fluency, as well as various case studies focusing on Greater China, Mexico and Vietnam.

By completing this course, students will be working towards the following key competencies:

 

 

 

 

By the end of this course, students will have achieved the following:

  • Have created a written article examining the culture of a specific country
  • Have self-assessed their knowledge of intercultural communication and how they can improve management of these
  • Understand how to adapt this knowledge into the real working world through business-scenario case studies

This course aims to improve employability skills through self-awareness, skills awareness and enhancing career readiness. This course will equip the individual with the tools to identify their current skillset, understand those that need developing and transfer their skills to different job specifications using personal examples to showcase these. The aim of this course is to build confidence when applying for the next career step as well as provide a broader set of skills and attributes to ensure success throughout their working life.

By completing this course, students will be working towards the following key competencies:

 

By the end of this course, students will have achieved the following:

  • Have an improved CV and understand how to tailor this to different applications
  • Have created a basic template for a cover letter linked to their skillset and examples which can later be adapted
  • Be more self-aware and understand the skills that need to be developed

This course introduces the fundamentals of digital networking, digital marketing, and digital presentations skills. This course will introduce LinkedIn features and making the most of the LinkedIn profile, key differences and benefits between a variety of social media platforms, basic knowledge of SEO and SEM and techniques to improve public speaking skills in a digital context.

By completing this course, students will be working towards the following key competencies:

By the end of this course, students will have achieved the following:

  • Have an up-to-date LinkedIn profile and know how best to use this to their advantage
  • Have learned the digital marketing basics and will be aware of how to adapt content and SEO techniques to specific goals
  • Have mastered public speaking and digital presentations and will be aware of online resources that provide practice of these

This course is designed to equip all students and recent graduates with the basic skills needed when entering the workplace. There will be a large focus on understanding how to adapt from in-person to remote work in regards to productivity and time management, communication and the use of digital platforms. The course will also provide learners with the skills needed to identify their current skillset, recognise the skills they’re lacking, and provide actionable examples of how to improve these and meet employer’s demands.

By completing this course, students will be working towards the following key competencies:

By the end of this course, students will have achieved the following:

  • Have recognised the best methods of creating an organised and creative environment to manage tasks and time efficiently using CRM software, scheduling and other methods.
  • Have a clear understanding of how to communicate effectively within a professional team and have the basic skills to lead a digital meeting.
  • Have identified their strengths and gained an understanding of how to exercise these to the best standard, as well as weaknesses and the most effective actions to improve on these.

CULTURAL MENTORS

A UNIQUE WAY TO SHARE CULTURES

You will be partnered with a ‘Cultural Mentor’, who will help you to increase your cultural awareness.

  • Schedule one audio or video call each week.
  • We provide you with a weekly theme (e.g. festivals/traditions, food music/arts etc.) to discuss and share knowledge and experiences in relation to your respective home country cultures
  • Share what you have learned each week in your ‘Cultural Journal’ as part of you weekly check-in, with inclusions of videos, pictures etc. if you wish
  • Interact with your Cultural Mentor and wider community in online events and discussions

APPLY NOW

DON’T FORGET TO APPLY BEFORE THE DEADLINE: 4th APRIL