EVENT DESCRIPTION

In this webinar, the focus is on Digital Marketing, and how this field has adapted since COVID as well as the lasting impact it will have.

For this, we are joined by two fantastic speakers who are also Pagoda Projects Alumni: James Nellany (Head of the Digital Marketing Department at Naked Wines), and Anne Piotrowski (Marketer and Accelerated Growth Consultant at Google).

The speakers provide you with some useful advice for starting a Digital Marketing focused career, an insight on how the Global Marketing sector differs between the East & West and tips on how to make the most of different Marketing Channels!

OUTCOMES

• Discover the principles of digital marketing across various cultures.
• Understand the current challenges that the sector is facing.
• Discover the digital marketing strategies across various marketing channels.
• How to create a digital plan, which forms part of the overall marketing plan.